A routine built for restraint — so you don’t need ten products.
Condition and maintain your beard with a system designed to be chosen once.
Oil for daily conditioning. Butter only when structure matters. Nothing else required.
Made to Strengthen
Not just Shine. Infused with natural oils that nourish from root to tip for a fuller, stronger beard over time.
Pure, Honest Ingredients
Pure, high quality oils blended with purpose and integrity. No silicones. No parabens.
Born Here
Formulated and bottled in South Africa — supporting local craftsmanship and sustainable sourcing.
Designed to remove excess, not add steps.
True Gent products are built to work together as a complete grooming system. No overlapping functions. No experimental layering. Once your routine is set, your attention is free for better things.
True Gent Beard Oil – Cedar Spice
A luxurious blend of pure, African-grown oils crafted for the True Gentleman. Smooth, hydrating, and intentional. With a grounded, evening-leaning scent that leaves a steady, unmistakable presence without ever overpowering.
Discover The True Gent Journal
A space for stories, insights and inspiration — from grooming rituals to lifestyle reflections. Every edition is crafted for the modern African Gentleman.